UI/UX DESIGN
Clube do Sorvete
Overview
The goal of the Ice Cream Club is to connect with people who think that ice cream can bring happiness into the world. This private club offers a distinctive experience, bringing your favorite ice cream right to your doorstep and giving you access to both classic and innovative products. The best part is that members of this delicious club can experience happy times with fantastic promos and exclusive benefits.
My Role
UI Designer, UX Designer
Period
2021 – 2022
Challenge
The main challenge was figuring out how to provide an easy-to-use subscription experience for a product such as ice cream while accounting for all the restrictions and specifics related to the product and the subscription service's operations. Dealing with the client's demands and managing their expectations was a big challenge because this was one of the first projects I took on after joining the agency. This was especially the case because the project was took on during the global COVID-19 pandemic, when the home office model was still relatively new to most of those involved.
Challenge
The main challenge was figuring out how to provide an easy-to-use subscription experience for a product such as ice cream while accounting for all the restrictions and specifics related to the product and the subscription service's operations. Dealing with the client's demands and managing their expectations was a big challenge because this was one of the first projects I took on after joining the agency. This was especially the case because the project was took on during the global COVID-19 pandemic, when the home office model was still relatively new to most of those involved.
Methodology and steps
Carried out extensive research on platforms that marketed the same types of products that would be offered, as well as analyzing various pages that offered subscriptions or loyalty programs. This allowed me to better understand the mechanisms available on the market to provide these services.
Used a heuristic evaluation to conduct an analysis of possible usability improvements after gathering resources through benchmarking. Before taking these aspects into consideration for the Ice Cream Club solution, I found potential flaws in the layout and user experience.
Created wireframes and low and high fidelity prototypes to visualize and test the proposed solutions. I will iterate based on client feedback and best design practices.
Carried out usability tests with real users to assess the effectiveness of the proposed solutions. Identified problem points and areas for improvement for further refinement.
Worked in collaboration with the development team to implement design improvements to the e-commerce platform. Performing final tests to ensure that all functionalities are working as expected before launch.
layout
Homepage
Página de Catálogo
Product Page
Expected Results
The results expected from the creation of the Clube do Sorvete online store were:
- Increased conversion rates.
- Customer loyalty
- Market entry with a differentiated product
- Accessibility for users with different devices and needs
Conclusion
The creation of the online store was a success, and working together with the development team and the Product Owner was crucial. Especially the Product Owner's involvement in facilitating exchanges with the client. The creative team was also essential, making a decisive contribution to improving and evolving the layout throughout the project.
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