{"id":580,"date":"2024-05-11T09:26:02","date_gmt":"2024-05-11T12:26:02","guid":{"rendered":"https:\/\/tgsdesigner.com\/?page_id=580"},"modified":"2026-03-27T15:40:36","modified_gmt":"2026-03-27T18:40:36","slug":"papelex","status":"publish","type":"page","link":"https:\/\/tgsdesigner.com\/pt_br\/papelex\/","title":{"rendered":"Papelex"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"580\" class=\"elementor elementor-580\">\n\t\t\t\t\t\t<section data-wpr-sticky-section=\"yes\" data-wpr-position-type=\"sticky\" data-wpr-position-offset=\"0\" data-wpr-position-location=\"top\" data-wpr-sticky-devices=\"mobile_sticky tablet_sticky laptop_sticky desktop_sticky\" data-wpr-custom-breakpoints=\"\" data-wpr-active-breakpoints=\"mobile_sticky tablet_sticky laptop_sticky desktop_sticky\" data-wpr-z-index=\"10\" data-wpr-sticky-hide=\"\" data-wpr-replace-header=\"\" data-wpr-animation-duration=\"\" data-wpr-sticky-type=\"sticky\" class=\"elementor-section elementor-top-section elementor-element elementor-element-28af3587 elementor-section-full_width wpr-sticky-section-yes elementor-section-content-middle elementor-hidden-mobile elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no\" data-id=\"28af3587\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position_offset&quot;:0,&quot;position_offset_laptop&quot;:0,&quot;position_offset_tablet&quot;:0,&quot;position_offset_mobile&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b785936\" data-id=\"7b785936\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5728a5df elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5728a5df\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-312e9a6d\" data-id=\"312e9a6d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5461784c wpr-logo-position-left elementor-widget elementor-widget-wpr-logo\" data-id=\"5461784c\" data-element_type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 767px)\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Logo-1.svg\">\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Logo-1.svg\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/tgsdesigner.com\/pt_br\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/tgsdesigner.com\/pt_br\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-inner-column elementor-element elementor-element-279d9645\" data-id=\"279d9645\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-576cbca7 wpr-main-menu-align-right wpr-main-menu-align--laptopright wpr-main-menu-align--tabletright wpr-pointer-none wpr-main-menu-align--mobileleft wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-nav-menu-bp-mobile wpr-mobile-menu-full-width wpr-mobile-menu-item-align-center wpr-mobile-toggle-v1 wpr-sub-divider-yes wpr-mobile-divider-yes elementor-widget elementor-widget-wpr-nav-menu\" data-id=\"576cbca7\" data-element_type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\"><ul id=\"menu-1-576cbca7\" class=\"wpr-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1157\"><a aria-haspopup=\"true\" aria-expanded=\"false\" href=\"#null\" class=\"wpr-menu-item wpr-pointer-item\">Projetos UX<i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-402\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/ratatapp\/\" class=\"wpr-sub-menu-item\">Ratatapp<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-674\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/papelex\/\" class=\"wpr-sub-menu-item\">Papelex<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-404\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/clube-do-sorvete\/\" class=\"wpr-sub-menu-item\">Clube do Sorvete<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-405\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/loja-modelo-vtex\/\" class=\"wpr-sub-menu-item\">Loja Modelo VTEX<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2085\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/dashboard-meteorologico\/\" class=\"wpr-sub-menu-item\">Dashboard de Monitoramento Meteorol\u00f3gico<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-724\"><a href=\"https:\/\/tgsdesigner.com\/hobbies\/\" class=\"wpr-menu-item wpr-pointer-item\">Hobbies<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-563\"><a href=\"https:\/\/tgsdesigner.com\/#sobre\" class=\"wpr-menu-item wpr-pointer-item\">Sobre<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1325\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/contato\/\" class=\"wpr-menu-item wpr-pointer-item\">Contato<\/a><\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><ul id=\"mobile-menu-2-576cbca7\" class=\"wpr-mobile-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1157\"><a href=\"#null\" class=\"wpr-mobile-menu-item\">Projetos UX<\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-402\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/ratatapp\/\" class=\"wpr-mobile-sub-menu-item\">Ratatapp<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-674\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/papelex\/\" class=\"wpr-mobile-sub-menu-item\">Papelex<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-404\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/clube-do-sorvete\/\" class=\"wpr-mobile-sub-menu-item\">Clube do Sorvete<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-405\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/loja-modelo-vtex\/\" class=\"wpr-mobile-sub-menu-item\">Loja Modelo VTEX<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2085\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/dashboard-meteorologico\/\" class=\"wpr-mobile-sub-menu-item\">Dashboard de Monitoramento Meteorol\u00f3gico<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-724\"><a href=\"https:\/\/tgsdesigner.com\/hobbies\/\" class=\"wpr-mobile-menu-item\">Hobbies<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-563\"><a href=\"https:\/\/tgsdesigner.com\/#sobre\" class=\"wpr-mobile-menu-item\">Sobre<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1325\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/contato\/\" class=\"wpr-mobile-menu-item\">Contato<\/a><\/li>\n<\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-wpr-sticky-section=\"yes\" data-wpr-position-type=\"sticky\" data-wpr-position-offset=\"0\" data-wpr-position-location=\"top\" data-wpr-sticky-devices=\"mobile_sticky\" data-wpr-custom-breakpoints=\"\" data-wpr-active-breakpoints=\"mobile_sticky tablet_sticky laptop_sticky desktop_sticky\" data-wpr-z-index=\"10\" data-wpr-sticky-hide=\"\" data-wpr-replace-header=\"\" data-wpr-animation-duration=\"\" data-wpr-sticky-type=\"sticky\" class=\"elementor-section elementor-top-section elementor-element elementor-element-107dce97 elementor-section-full_width wpr-sticky-section-yes elementor-section-content-middle elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no\" data-id=\"107dce97\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position_offset&quot;:0,&quot;position_offset_laptop&quot;:0,&quot;position_offset_tablet&quot;:0,&quot;position_offset_mobile&quot;:0}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-636da23a\" data-id=\"636da23a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-401d0322 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"401d0322\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-349c54f7\" data-id=\"349c54f7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-687932af wpr-main-menu-align-right wpr-main-menu-align--laptopright wpr-main-menu-align--tabletright wpr-main-menu-align--mobileleft wpr-pointer-underline wpr-pointer-line-fx wpr-pointer-fx-fade wpr-sub-icon-caret-down wpr-sub-menu-fx-fade wpr-nav-menu-bp-mobile wpr-mobile-menu-full-width wpr-mobile-menu-item-align-center wpr-mobile-toggle-v1 wpr-sub-divider-yes wpr-mobile-divider-yes elementor-widget elementor-widget-wpr-nav-menu\" data-id=\"687932af\" data-element_type=\"widget\" data-settings=\"{&quot;menu_layout&quot;:&quot;horizontal&quot;}\" data-widget_type=\"wpr-nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<nav class=\"wpr-nav-menu-container wpr-nav-menu-horizontal\" data-trigger=\"hover\"><ul id=\"menu-1-687932af\" class=\"wpr-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1157\"><a aria-haspopup=\"true\" aria-expanded=\"false\" href=\"#null\" class=\"wpr-menu-item wpr-pointer-item\">Projetos UX<i class=\"wpr-sub-icon fas\" aria-hidden=\"true\"><\/i><\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-402\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/ratatapp\/\" class=\"wpr-sub-menu-item\">Ratatapp<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-674\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/papelex\/\" class=\"wpr-sub-menu-item\">Papelex<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-404\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/clube-do-sorvete\/\" class=\"wpr-sub-menu-item\">Clube do Sorvete<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-405\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/loja-modelo-vtex\/\" class=\"wpr-sub-menu-item\">Loja Modelo VTEX<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2085\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/dashboard-meteorologico\/\" class=\"wpr-sub-menu-item\">Dashboard de Monitoramento Meteorol\u00f3gico<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-724\"><a href=\"https:\/\/tgsdesigner.com\/hobbies\/\" class=\"wpr-menu-item wpr-pointer-item\">Hobbies<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-563\"><a href=\"https:\/\/tgsdesigner.com\/#sobre\" class=\"wpr-menu-item wpr-pointer-item\">Sobre<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1325\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/contato\/\" class=\"wpr-menu-item wpr-pointer-item\">Contato<\/a><\/li>\n<\/ul><\/nav><nav class=\"wpr-mobile-nav-menu-container\"><div class=\"wpr-mobile-toggle-wrap\"><div class=\"wpr-mobile-toggle\"><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><span class=\"wpr-mobile-toggle-line\"><\/span><\/div><\/div><ul id=\"mobile-menu-2-687932af\" class=\"wpr-mobile-nav-menu\"><li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1157\"><a href=\"#null\" class=\"wpr-mobile-menu-item\">Projetos UX<\/a>\n<ul class=\"sub-menu wpr-sub-menu\">\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-402\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/ratatapp\/\" class=\"wpr-mobile-sub-menu-item\">Ratatapp<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-674\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/papelex\/\" class=\"wpr-mobile-sub-menu-item\">Papelex<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-404\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/clube-do-sorvete\/\" class=\"wpr-mobile-sub-menu-item\">Clube do Sorvete<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-405\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/loja-modelo-vtex\/\" class=\"wpr-mobile-sub-menu-item\">Loja Modelo VTEX<\/a><\/li>\n\t<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-2085\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/dashboard-meteorologico\/\" class=\"wpr-mobile-sub-menu-item\">Dashboard de Monitoramento Meteorol\u00f3gico<\/a><\/li>\n<\/ul>\n<\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-724\"><a href=\"https:\/\/tgsdesigner.com\/hobbies\/\" class=\"wpr-mobile-menu-item\">Hobbies<\/a><\/li>\n<li class=\"menu-item menu-item-type-custom menu-item-object-custom menu-item-563\"><a href=\"https:\/\/tgsdesigner.com\/#sobre\" class=\"wpr-mobile-menu-item\">Sobre<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-page menu-item-1325\"><a href=\"https:\/\/tgsdesigner.com\/pt_br\/contato\/\" class=\"wpr-mobile-menu-item\">Contato<\/a><\/li>\n<\/ul><\/nav>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-50a07f34\" data-id=\"50a07f34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1de3d6ba wpr-logo-position-right elementor-widget elementor-widget-wpr-logo\" data-id=\"1de3d6ba\" data-element_type=\"widget\" data-widget_type=\"wpr-logo.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\n\t\t\t<div class=\"wpr-logo elementor-clearfix\">\n\n\t\t\t\t\t\t\t\t<picture class=\"wpr-logo-image\">\n\t\t\t\t\t\t\t\t\t\t<source media=\"(max-width: 767px)\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Logo-1.svg\">\t\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Logo-1.svg\" alt=\"\">\n\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/tgsdesigner.com\/pt_br\/\"><\/a>\n\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<a class=\"wpr-logo-url\" rel=\"home\" aria-label=\"\" href=\"https:\/\/tgsdesigner.com\/pt_br\/\"><\/a>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5d0f760b\" data-id=\"5d0f760b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d7a4428 elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"3d7a4428\" data-element_type=\"section\" id=\"hero-home\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6adf0a26\" data-id=\"6adf0a26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-ea8b14c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"ea8b14c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3d70957d\" data-id=\"3d70957d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2dcbbc19 elementor-widget elementor-widget-text-editor\" data-id=\"2dcbbc19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UI\/UX Design<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b8af2a4 elementor-widget elementor-widget-heading\" data-id=\"5b8af2a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Papelex<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2518a04d\" data-id=\"2518a04d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f1d24be elementor-section-full_width elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f1d24be\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-647f07cc\" data-id=\"647f07cc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-180a880c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"180a880c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3ab4adae\" data-id=\"3ab4adae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-627bac20 elementor-widget elementor-widget-heading\" data-id=\"627bac20\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vis\u00e3o geral<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dc2c596 elementor-widget elementor-widget-heading\" data-id=\"1dc2c596\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-medium\">A Papelex foi criada h\u00e1 28 anos com um prop\u00f3sito: oferecer solu\u00e7\u00f5es otimizadas a seus clientes. Com esse objetivo, reune em um s\u00f3 lugar todos os suprimentos necess\u00e1rios para facilitar o dia a dia dos seus clientes. Com uma grande variedade de produtos e buscando garantir os menores pre\u00e7os e a melhor qualidade, a Papelex tem como parceiros l\u00edderes de mercado, como: 3M, Pimaco, Bic, Multilaser, Dello, OEX, entre outros. Al\u00e9m disso, a Papelex tamb\u00e9m \u00e9 distribuidora oficial dos produtos HP, Lexmark e Chamex, possibilitando a melhor negocia\u00e7\u00e3o do mercado.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7182d4a1\" data-id=\"7182d4a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-45c83267 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"45c83267\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-68d63d9e\" data-id=\"68d63d9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-621c983f elementor-widget elementor-widget-heading\" data-id=\"621c983f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Meu papel<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37c8ecd7 elementor-widget elementor-widget-text-editor\" data-id=\"37c8ecd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>UX Designer, UI Designer, UX Researcher<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4595379c elementor-widget elementor-widget-heading\" data-id=\"4595379c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Per\u00edodo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac032e9 elementor-widget elementor-widget-text-editor\" data-id=\"1ac032e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2020 &#8211; 2021<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76d71554 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"76d71554\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-539fcdd9\" data-id=\"539fcdd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d32149c elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"d32149c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0acf0d1\" data-id=\"0acf0d1\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f285d elementor-widget elementor-widget-heading\" data-id=\"60f285d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O objetivo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66c94af5 elementor-widget elementor-widget-text-editor\" data-id=\"66c94af5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Migrando para a plataforma VTEX IO, o principal objetivo do projeto era aproveitar a transi\u00e7\u00e3o para atualizar e otimizar o layout do site em suas vers\u00f5es desktop e mobile.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f750877 elementor-widget elementor-widget-heading\" data-id=\"f750877\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">O desafio<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd7565 elementor-widget elementor-widget-text-editor\" data-id=\"2fd7565\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Por ser uma marca consolidada no mercado, o principal desafio foi o de promover atualiza\u00e7\u00f5es relevantes no layout do e-commerce, trazendo inova\u00e7\u00f5es importantes e novas propostas de diagrama\u00e7\u00e3o das p\u00e1ginas, e ao mesmo tempo evitar que houvesse um distanciamento da identidade vigente da companhia. Um dos principais desafios nesse sentido foi na administra\u00e7\u00e3o de uma grande quantidade de elementos visuais (devido \u00e0 vasta cartela de produtos e marcas de parceiros) de modo que o conte\u00fado ficasse bem organizado e compreens\u00edvel.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-fb75ba3\" data-id=\"fb75ba3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad05926 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ad05926\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"446\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/IMG-Papelex-Visao2-1024x571.png\" class=\"attachment-large size-large wp-image-629\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/IMG-Papelex-Visao2-1024x571.png 1024w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/IMG-Papelex-Visao2-300x167.png 300w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/IMG-Papelex-Visao2-768x428.png 768w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/IMG-Papelex-Visao2-1536x857.png 1536w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/IMG-Papelex-Visao2.png 1716w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-702a07af elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"702a07af\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7550aff\" data-id=\"7550aff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ac8910e elementor-widget elementor-widget-heading\" data-id=\"5ac8910e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Fase de descoberta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b2d28a elementor-widget elementor-widget-text-editor\" data-id=\"12b2d28a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Durante esta etapa, foram realizadas as primeiras reuni\u00f5es com o cliente, e a equipe se organizou para dar in\u00edcio \u00e0 pesquisa, e levantar dados importantes para alimentar a cria\u00e7\u00e3o do novo layout. A fim de estabelecermos refer\u00eancias para o projeto, houveram duas etapas principais na fase de descoberta: visita \u00e0 loja f\u00edsica e an\u00e1lise de benchmarking de lojas concorrentes. Ambas etapas foram muito importantes para coletar insumos que contribu\u00edram muito tanto para a constru\u00e7\u00e3o da arquitetura da informa\u00e7\u00e3o do site (desenho do Sitemap) quanto para os primeiros direcionamentos visuais do novo layout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d1d0185 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"d1d0185\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d7207c\" data-id=\"4d7207c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3e0cba elementor-widget elementor-widget-heading\" data-id=\"d3e0cba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Visita \u00e0 loja f\u00edsica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ac3352 elementor-widget elementor-widget-text-editor\" data-id=\"4ac3352\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"white-space-collapse: preserve;\">A visita \u00e0 loja f\u00edsica da Papelex (localizada na Barra da Tijuca, no Rio de Janeiro) foi realizada no final de 2020. Visitaram a<\/span><span style=\"color: var( --e-global-color-text ); letter-spacing: 0px; background-color: var( --e-global-color-secondary ); white-space-collapse: preserve;\"> loja a equipe de cria\u00e7\u00e3o, assim como a profissional respons\u00e1vel pela arquitetura da informa\u00e7\u00e3o. <\/span><\/p>\n<p><span style=\"white-space-collapse: preserve;\">Com dura\u00e7\u00e3o de cerca de 1 hora, a visita trouxe insights importantes sobre formas de aplica\u00e7\u00e3o da identidade visual da marca, al\u00e9m de trazer uma vis\u00e3o importante sobre a forma como os produtos s\u00e3o organizados e categorizados na loja f\u00edsica. A seguir, ser\u00e1 mostrada uma das minhas principais contribui\u00e7\u00f5es para a pesquisa durante a visita: o mapeamento da loja.<\/span><\/p>\n<p>Durante a visita, fiz o desenho de uma vis\u00e3o planificada da loja a fim de realizar um mapeamento da mesma. A estrutura desse mapeamento consistia em duas vis\u00f5es: o mapa em si (imagem \u00e0 direita), e a listagem de produtos. A vis\u00e3o do mapa consiste de:<\/p>\n<p>As g\u00f4ndolas e vitrines ilustradas, classificadas em fileiras e colunas; <br>Cada fileira tinha um n\u00famero (de 1 a 3), e cada coluna tamb\u00e9m (de 1 a 11);<br>Cada g\u00f4ndola foi identificada com um c\u00f3digo composto pela fileira e a coluna \u2028(Ex.: a g\u00f4ndola 2.6, destacada em rosa no mapa, fica na fileira 2 e coluna 6).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-f39d6a2\" data-id=\"f39d6a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea44623 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ea44623\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"588\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Mapa-da-loja-fisica-1024x753.png\" class=\"attachment-large size-large wp-image-630\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Mapa-da-loja-fisica-1024x753.png 1024w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Mapa-da-loja-fisica-300x220.png 300w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Mapa-da-loja-fisica-768x564.png 768w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Mapa-da-loja-fisica.png 1128w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7797e8b elementor-widget elementor-widget-text-editor\" data-id=\"7797e8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Mapa da loja f\u00edsica<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a9d4fe3 elementor-section-content-middle elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a9d4fe3\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d6df905\" data-id=\"d6df905\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fc4ca40 elementor-widget elementor-widget-text-editor\" data-id=\"fc4ca40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tamb\u00e9m foram mapeadas vitrines especiais:<br \/>As localizadas na frente de loja (classificadas de V1 a V7, destacadas em amarelo no mapa);<br \/>G\u00f4ndolas que estavam num arranjo diferente na extremidade inferior direita do mapa (classificadas de 1H a 6H, destacadas em verde no mapa).<\/p><p>Na vis\u00e3o de listagem de produtos, os c\u00f3digos foram listados, e a equipe registrou\u2028os tipos de produtos presentes nas g\u00f4ndolas de cada um. Ao fim deste mapeamento, \u2028foi poss\u00edvel observar com mais precis\u00e3o a l\u00f3gica de distribui\u00e7\u00e3o dos produtos, o que foi importante para a categoriza\u00e7\u00e3o dos mesmos, e para a estrutura\u00e7\u00e3o da arquitetura \u2028da informa\u00e7\u00e3o e cria\u00e7\u00e3o do menu da loja digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a1f1d45\" data-id=\"a1f1d45\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46011fc elementor-invisible elementor-widget elementor-widget-image\" data-id=\"46011fc\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-1-1-1024x1024.png\" class=\"attachment-large size-large wp-image-654\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-1-1-1024x1024.png 1024w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-1-1-300x300.png 300w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-1-1-150x150.png 150w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-1-1-768x768.png 768w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-1-1-1536x1536.png 1536w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-1-1-2048x2048.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-7fd2990\" data-id=\"7fd2990\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ab75eb elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1ab75eb\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-2-1024x1024.png\" class=\"attachment-large size-large wp-image-655\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-2-1024x1024.png 1024w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-2-300x300.png 300w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-2-150x150.png 150w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-2-768x768.png 768w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-2-1536x1536.png 1536w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Foto-Loja-2-2048x2048.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a7c0d7 elementor-section-content-middle elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6a7c0d7\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b587961\" data-id=\"b587961\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f146665 elementor-widget elementor-widget-text-editor\" data-id=\"f146665\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tamb\u00e9m foram mapeadas vitrines especiais:<br \/>As localizadas na frente de loja (classificadas de V1 a V7, destacadas em amarelo no mapa);<br \/>G\u00f4ndolas que estavam num arranjo diferente na extremidade inferior direita do mapa (classificadas de 1H a 6H, destacadas em verde no mapa).<\/p><p>Na vis\u00e3o de listagem de produtos, os c\u00f3digos foram listados, e a equipe registrou\u2028os tipos de produtos presentes nas g\u00f4ndolas de cada um. Ao fim deste mapeamento, \u2028foi poss\u00edvel observar com mais precis\u00e3o a l\u00f3gica de distribui\u00e7\u00e3o dos produtos, o que foi importante para a categoriza\u00e7\u00e3o dos mesmos, e para a estrutura\u00e7\u00e3o da arquitetura \u2028da informa\u00e7\u00e3o e cria\u00e7\u00e3o do menu da loja digital.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-325cd8e\" data-id=\"325cd8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e84d105 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"e84d105\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"378\" height=\"181\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Fotos-Loja-Mobile.png\" class=\"attachment-large size-large wp-image-1826\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Fotos-Loja-Mobile.png 378w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Fotos-Loja-Mobile-300x144.png 300w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Fotos-Loja-Mobile-18x9.png 18w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12bde37 elementor-hidden-mobile elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"12bde37\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-15ff373\" data-id=\"15ff373\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acbb1a9 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"acbb1a9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"320\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Benchmark.png\" class=\"attachment-full size-full wp-image-641\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Benchmark.png 564w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Benchmark-300x170.png 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-069eeb4\" data-id=\"069eeb4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f0a6d67 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f0a6d67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4cf027a\" data-id=\"4cf027a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8135685 elementor-widget elementor-widget-heading\" data-id=\"8135685\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmarking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797c6ef elementor-widget elementor-widget-text-editor\" data-id=\"797c6ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ap\u00f3s a visita da loja f\u00edsica, seguimos para a etapa seguinte da pesquisa: o estudo de benchmarking de lojas concorrentes apontadas pelo cliente em reuni\u00f5es de idea\u00e7\u00e3o. Foram analisados 3 sites concorrentes (Kalunga, Oceano B2B e Staples), e alguns elementos dos sites foram utilizados como par\u00e2metro de compara\u00e7\u00e3o no estudo. Os principais foram:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f1a823 elementor-tablet-align-left elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3f1a823\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Elementos da homepage<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Header\/Menu<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">P\u00e1gina de produto<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Minicart<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">P\u00e1gina de assinaturas<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a19657 elementor-section-full_width elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"7a19657\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-692cf4f\" data-id=\"692cf4f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1a8928e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1a8928e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-267bcca\" data-id=\"267bcca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe36078 elementor-widget elementor-widget-heading\" data-id=\"fe36078\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Benchmarking<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9b37ec elementor-widget elementor-widget-text-editor\" data-id=\"b9b37ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ap\u00f3s a visita da loja f\u00edsica, seguimos para a etapa seguinte da pesquisa: o estudo de benchmarking de lojas concorrentes apontadas pelo cliente em reuni\u00f5es de idea\u00e7\u00e3o. Foram analisados 3 sites concorrentes (Kalunga, Oceano B2B e Staples), e alguns elementos dos sites foram utilizados como par\u00e2metro de compara\u00e7\u00e3o no estudo. Os principais foram:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f0bfb9 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"8f0bfb9\" data-element_type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Elementos da homepage<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Header\/Menu<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">P\u00e1gina de produto<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Minicart<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">P\u00e1gina de assinaturas<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1702684\" data-id=\"1702684\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01d60ad elementor-widget elementor-widget-image\" data-id=\"01d60ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"320\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Benchmark.png\" class=\"attachment-full size-full wp-image-641\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Benchmark.png 564w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Benchmark-300x170.png 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da41b04 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"da41b04\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-75cce895\" data-id=\"75cce895\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-74894e1e elementor-widget elementor-widget-heading\" data-id=\"74894e1e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">Fase de defini\u00e7\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77ef9e4e elementor-widget elementor-widget-text-editor\" data-id=\"77ef9e4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nesta etapa do projeto, todos os dados coletados come\u00e7aram a ser aplicados no novo layout. Inicialmente, os elementos primordiais do projeto (paleta de cores, fam\u00edlia tipogr\u00e1fica, estilos de bot\u00f5es e inputs etc.), foram organizados e armazenados no guia de estilo. A partir da\u00ed, foram criados os primeiros wireframes para validar as funcionalidades adequadas ao escopo do projeto com a equipe de desenvolvimento, que seria a respons\u00e1vel por dar a aprova\u00e7\u00e3o t\u00e9cnica sobre a viabilidade de tais funcionalidades.<\/p><p>Com o aval da equipe de desenvolvimento, foram criadas pe\u00e7as-conceito. Estas n\u00e3o s\u00f3 serviram para validar as funcionalidades junto ao cliente, como tamb\u00e9m tinham o prop\u00f3sito de buscar a aprova\u00e7\u00e3o do \u201clook &amp; feel\u201d do projeto, buscando garantir que o aspecto visual e sentimento transmitidos pelo layout estavam alinhados \u00e0s expectativas do cliente.<\/p><p>Uma vez que o primeiro layout presente nas pe\u00e7as-conceito foi aprovado, foi dada a sequ\u00eancia para o resto da etapa de UI Design, que se apropriou do Style Guide para criar o restante das p\u00e1ginas, sempre buscando adequar os layouts aos princ\u00edpios de responsividade.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-672f17a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"672f17a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-12ac50a\" data-id=\"12ac50a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fbf21e elementor-invisible elementor-widget elementor-widget-image\" data-id=\"4fbf21e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"519\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Sitemap-1.png\" class=\"attachment-large size-large wp-image-649\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Sitemap-1.png 564w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Sitemap-1-300x276.png 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f57326 elementor-widget elementor-widget-text-editor\" data-id=\"6f57326\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sitemap<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-b8a37d7 elementor-invisible\" data-id=\"b8a37d7\" data-element_type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ff9cf9 elementor-widget elementor-widget-image\" data-id=\"6ff9cf9\" data-element_type=\"widget\" data-settings=\"{&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"564\" height=\"519\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Paleta-de-cores-1.png\" class=\"attachment-large size-large wp-image-650\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Paleta-de-cores-1.png 564w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Paleta-de-cores-1-300x276.png 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-157b662 elementor-widget elementor-widget-text-editor\" data-id=\"157b662\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Paleta de cores<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-1da7d56 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"1da7d56\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_mobile&quot;:&quot;none&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"736\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Biblioteca-de-componentes-1-1024x942.png\" class=\"attachment-large size-large wp-image-648\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Biblioteca-de-componentes-1-1024x942.png 1024w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Biblioteca-de-componentes-1-300x276.png 300w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Biblioteca-de-componentes-1-768x706.png 768w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Biblioteca-de-componentes-1.png 1144w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91561fb elementor-widget elementor-widget-text-editor\" data-id=\"91561fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Biblioteca de componentes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d105edb elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"d105edb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc7ea2b\" data-id=\"dc7ea2b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f25a6d elementor-widget elementor-widget-heading\" data-id=\"2f25a6d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Layout<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0192d5a elementor-invisible elementor-widget elementor-widget-image\" data-id=\"0192d5a\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1144\" height=\"2874\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Layout-Desktop.png\" class=\"attachment-full size-full wp-image-640\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Layout-Desktop.png 1144w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Layout-Desktop-119x300.png 119w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Layout-Desktop-408x1024.png 408w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Layout-Desktop-768x1929.png 768w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Layout-Desktop-611x1536.png 611w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Layout-Desktop-815x2048.png 815w\" sizes=\"(max-width: 1144px) 100vw, 1144px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8b7bbb elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"e8b7bbb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dc8c8dd\" data-id=\"dc8c8dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3165c40 elementor-widget elementor-widget-heading\" data-id=\"3165c40\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Layout mobile<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82a74ed elementor-widget elementor-widget-image\" data-id=\"82a74ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1144\" height=\"1416\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Layout-Mobile.png\" class=\"attachment-full size-full wp-image-752\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Layout-Mobile.png 1144w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Layout-Mobile-242x300.png 242w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Layout-Mobile-827x1024.png 827w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/Layout-Mobile-768x951.png 768w\" sizes=\"(max-width: 1144px) 100vw, 1144px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f57cb0b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4f57cb0b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2370a9da\" data-id=\"2370a9da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-180408d7 elementor-widget elementor-widget-heading\" data-id=\"180408d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-xl\">resultados e conclus\u00f5es<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-159269c elementor-widget elementor-widget-text-editor\" data-id=\"159269c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As etapas de pesquisa e defini\u00e7\u00e3o de componentes revelaram descobertas muito interessantes, permitindo-nos criar componentes inovadores para a p\u00e1gina, que ainda hoje est\u00e3o presentes. Esse foi o primeiro projeto que liderei ao entrar na ag\u00eancia, e fiquei satisfeito com seu desenvolvimento e os resultados obtidos.<\/p><p>O aprendizado ao longo do projeto foi imenso, e as dificuldades enfrentadas na intera\u00e7\u00e3o com o cliente tamb\u00e9m foram significativas. No entanto, acredito que o resultado final foi satisfat\u00f3rio. A loja online da Papelex continua operando, com um layout quase totalmente baseado no que foi concebido durante esse projeto.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d6639da elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6d6639da\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-271a756b\" data-id=\"271a756b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ac2ad41 elementor-widget elementor-widget-heading\" data-id=\"2ac2ad41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Outros projetos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5223d85f elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"5223d85f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/tgsdesigner.com\/ratatapp\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"213\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/ProjectRatatapp-SizeDesktop.png\" class=\"attachment-full size-full wp-image-206\" alt=\"\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/tgsdesigner.com\/ratatapp\/\">Ratatapp<\/a><\/h3><p class=\"elementor-image-box-description\">FATEC Senac Rio<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0439fc elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"2c0439fc\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/tgsdesigner.com\/clube-do-sorvete\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"213\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/ProjectFroneri-SizeDesktop.png\" class=\"attachment-full size-full wp-image-202\" alt=\"\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/tgsdesigner.com\/clube-do-sorvete\/\">Clube do Sorvete<\/a><\/h3><p class=\"elementor-image-box-description\">Original.io<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c0890d elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"76c0890d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/tgsdesigner.com\/loja-modelo-vtex\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"213\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2024\/05\/ProjectLoja-Modelo-SizeDesktop.png\" class=\"attachment-full size-full wp-image-203\" alt=\"\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/tgsdesigner.com\/loja-modelo-vtex\/\">Loja Modelo VTEX<\/a><\/h3><p class=\"elementor-image-box-description\">Original.io<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e7bcdb elementor-position-left elementor-vertical-align-middle elementor-widget elementor-widget-image-box\" data-id=\"8e7bcdb\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><a href=\"https:\/\/tgsdesigner.com\/dashboard-atmos\/\" tabindex=\"-1\"><img loading=\"lazy\" decoding=\"async\" width=\"568\" height=\"213\" src=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2026\/02\/ProjectAtmos-SizeDesktop.png\" class=\"attachment-full size-full wp-image-2096\" alt=\"\" srcset=\"https:\/\/tgsdesigner.com\/wp-content\/uploads\/2026\/02\/ProjectAtmos-SizeDesktop.png 568w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2026\/02\/ProjectAtmos-SizeDesktop-300x113.png 300w, https:\/\/tgsdesigner.com\/wp-content\/uploads\/2026\/02\/ProjectAtmos-SizeDesktop-18x7.png 18w\" sizes=\"(max-width: 568px) 100vw, 568px\" \/><\/a><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\"><a href=\"https:\/\/tgsdesigner.com\/dashboard-atmos\/\">Dashboard de Monitoramento Meteorol\u00f3gico<\/a><\/h3><p class=\"elementor-image-box-description\">Cepel<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ba8397e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1ba8397e\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b570c75\" data-id=\"3b570c75\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-482a6a48 elementor-widget elementor-widget-heading\" data-id=\"482a6a48\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vamos conversar!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d277162 elementor-widget elementor-widget-heading\" data-id=\"7d277162\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-large\">Entre em contato para trocarmos uma id\u00e9ia!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f16a2f6 elementor-shape-rounded elementor-grid-0 e-grid-align-center elementor-widget elementor-widget-social-icons\" data-id=\"5f16a2f6\" data-element_type=\"widget\" data-widget_type=\"social-icons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-social-icons-wrapper elementor-grid\" role=\"list\">\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-behance elementor-repeater-item-d0b1014\" href=\"https:\/\/www.behance.net\/thiagoarvoredesign\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Behance<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-behance\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-instagram elementor-repeater-item-4b13a20\" href=\"https:\/\/www.instagram.com\/thiago_arvore\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Instagram<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-instagram\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-61df3a6\" href=\"https:\/\/www.linkedin.com\/in\/thiago-gsilva\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-whatsapp elementor-repeater-item-ec0be05\" href=\"https:\/\/wa.me\/+5521997961639\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Whatsapp<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-whatsapp\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-envelope elementor-repeater-item-ed70a59\" href=\"mailto:tgsarvore@gmail.com\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Envelope<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-envelope\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6cb9ee6 wpr-stt-btn-align-fixed wpr-stt-btn-align-fixed-right elementor-widget elementor-widget-wpr-back-to-top\" data-id=\"6cb9ee6\" data-element_type=\"widget\" data-widget_type=\"wpr-back-to-top.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"wpr-stt-wrapper\"><div class='wpr-stt-btn' data-settings='{&quot;animation&quot;:&quot;fade&quot;,&quot;animationOffset&quot;:&quot;0&quot;,&quot;animationDuration&quot;:&quot;200&quot;,&quot;fixed&quot;:&quot;fixed&quot;,&quot;scrolAnim&quot;:&quot;800&quot;}'><span class=\"wpr-stt-icon\"><i class=\"fas fa-chevron-up\"><\/i><\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Projetos UX Ratatapp Papelex Clube do Sorvete Loja Modelo VTEX Dashboard Atmos Hobbies Sobre Contato Projetos UX Ratatapp Papelex Clube do Sorvete Loja Modelo VTEX Dashboard Atmos Hobbies Sobre Contato Projetos UX Ratatapp Papelex Clube do Sorvete Loja Modelo VTEX Dashboard Atmos Hobbies Sobre Contato Projetos UX Ratatapp Papelex Clube do Sorvete Loja Modelo VTEX Dashboard Atmos Hobbies Sobre Contato UI\/UX Design Papelex Vis\u00e3o geral A Papelex foi criada h\u00e1 28 anos com um prop\u00f3sito: oferecer solu\u00e7\u00f5es otimizadas a seus clientes. Com esse objetivo, reune em um s\u00f3 lugar todos os suprimentos necess\u00e1rios para facilitar o dia a dia dos seus clientes. Com uma grande variedade de produtos e buscando garantir os menores pre\u00e7os e a melhor qualidade, a Papelex tem como parceiros l\u00edderes de mercado, como: 3M, Pimaco, Bic, Multilaser, Dello, OEX, entre outros. Al\u00e9m disso, a Papelex tamb\u00e9m \u00e9 distribuidora oficial dos produtos HP, Lexmark e Chamex, possibilitando a melhor negocia\u00e7\u00e3o do mercado. Meu papel UX Designer, UI Designer, UX Researcher Per\u00edodo 2020 &#8211; 2021 O objetivo Migrando para a plataforma VTEX IO, o principal objetivo do projeto era aproveitar a transi\u00e7\u00e3o para atualizar e otimizar o layout do site em suas vers\u00f5es desktop e mobile. O desafio Por ser uma marca consolidada no mercado, o principal desafio foi o de promover atualiza\u00e7\u00f5es relevantes no layout do e-commerce, trazendo inova\u00e7\u00f5es importantes e novas propostas de diagrama\u00e7\u00e3o das p\u00e1ginas, e ao mesmo tempo evitar que houvesse um distanciamento da identidade vigente da companhia. Um dos principais desafios nesse sentido foi na administra\u00e7\u00e3o de uma grande quantidade de elementos visuais (devido \u00e0 vasta cartela de produtos e marcas de parceiros) de modo que o conte\u00fado ficasse bem organizado e compreens\u00edvel. Fase de descoberta Durante esta etapa, foram realizadas as primeiras reuni\u00f5es com o cliente, e a equipe se organizou para dar in\u00edcio \u00e0 pesquisa, e levantar dados importantes para alimentar a cria\u00e7\u00e3o do novo layout. A fim de estabelecermos refer\u00eancias para o projeto, houveram duas etapas principais na fase de descoberta: visita \u00e0 loja f\u00edsica e an\u00e1lise de benchmarking de lojas concorrentes. Ambas etapas foram muito importantes para coletar insumos que contribu\u00edram muito tanto para a constru\u00e7\u00e3o da arquitetura da informa\u00e7\u00e3o do site (desenho do Sitemap) quanto para os primeiros direcionamentos visuais do novo layout. Visita \u00e0 loja f\u00edsica A visita \u00e0 loja f\u00edsica da Papelex (localizada na Barra da Tijuca, no Rio de Janeiro) foi realizada no final de 2020. Visitaram a loja a equipe de cria\u00e7\u00e3o, assim como a profissional respons\u00e1vel pela arquitetura da informa\u00e7\u00e3o. Com dura\u00e7\u00e3o de cerca de 1 hora, a visita trouxe insights importantes sobre formas de aplica\u00e7\u00e3o da identidade visual da marca, al\u00e9m de trazer uma vis\u00e3o importante sobre a forma como os produtos s\u00e3o organizados e categorizados na loja f\u00edsica. A seguir, ser\u00e1 mostrada uma das minhas principais contribui\u00e7\u00f5es para a pesquisa durante a visita: o mapeamento da loja. Durante a visita, fiz o desenho de uma vis\u00e3o planificada da loja a fim de realizar um mapeamento da mesma. A estrutura desse mapeamento consistia em duas vis\u00f5es: o mapa em si (imagem \u00e0 direita), e a listagem de produtos. A vis\u00e3o do mapa consiste de: As g\u00f4ndolas e vitrines ilustradas, classificadas em fileiras e colunas; Cada fileira tinha um n\u00famero (de 1 a 3), e cada coluna tamb\u00e9m (de 1 a 11);Cada g\u00f4ndola foi identificada com um c\u00f3digo composto pela fileira e a coluna \u2028(Ex.: a g\u00f4ndola 2.6, destacada em rosa no mapa, fica na fileira 2 e coluna 6). Mapa da loja f\u00edsica Tamb\u00e9m foram mapeadas vitrines especiais:As localizadas na frente de loja (classificadas de V1 a V7, destacadas em amarelo no mapa);G\u00f4ndolas que estavam num arranjo diferente na extremidade inferior direita do mapa (classificadas de 1H a 6H, destacadas em verde no mapa). Na vis\u00e3o de listagem de produtos, os c\u00f3digos foram listados, e a equipe registrou\u2028os tipos de produtos presentes nas g\u00f4ndolas de cada um. Ao fim deste mapeamento, \u2028foi poss\u00edvel observar com mais precis\u00e3o a l\u00f3gica de distribui\u00e7\u00e3o dos produtos, o que foi importante para a categoriza\u00e7\u00e3o dos mesmos, e para a estrutura\u00e7\u00e3o da arquitetura \u2028da informa\u00e7\u00e3o e cria\u00e7\u00e3o do menu da loja digital. Tamb\u00e9m foram mapeadas vitrines especiais:As localizadas na frente de loja (classificadas de V1 a V7, destacadas em amarelo no mapa);G\u00f4ndolas que estavam num arranjo diferente na extremidade inferior direita do mapa (classificadas de 1H a 6H, destacadas em verde no mapa). Na vis\u00e3o de listagem de produtos, os c\u00f3digos foram listados, e a equipe registrou\u2028os tipos de produtos presentes nas g\u00f4ndolas de cada um. Ao fim deste mapeamento, \u2028foi poss\u00edvel observar com mais precis\u00e3o a l\u00f3gica de distribui\u00e7\u00e3o dos produtos, o que foi importante para a categoriza\u00e7\u00e3o dos mesmos, e para a estrutura\u00e7\u00e3o da arquitetura \u2028da informa\u00e7\u00e3o e cria\u00e7\u00e3o do menu da loja digital. Benchmarking Ap\u00f3s a visita da loja f\u00edsica, seguimos para a etapa seguinte da pesquisa: o estudo de benchmarking de lojas concorrentes apontadas pelo cliente em reuni\u00f5es de idea\u00e7\u00e3o. Foram analisados 3 sites concorrentes (Kalunga, Oceano B2B e Staples), e alguns elementos dos sites foram utilizados como par\u00e2metro de compara\u00e7\u00e3o no estudo. Os principais foram: Elementos da homepage Header\/Menu P\u00e1gina de produto Minicart P\u00e1gina de assinaturas Benchmarking Ap\u00f3s a visita da loja f\u00edsica, seguimos para a etapa seguinte da pesquisa: o estudo de benchmarking de lojas concorrentes apontadas pelo cliente em reuni\u00f5es de idea\u00e7\u00e3o. Foram analisados 3 sites concorrentes (Kalunga, Oceano B2B e Staples), e alguns elementos dos sites foram utilizados como par\u00e2metro de compara\u00e7\u00e3o no estudo. Os principais foram: Elementos da homepage Header\/Menu P\u00e1gina de produto Minicart P\u00e1gina de assinaturas Fase de defini\u00e7\u00e3o Nesta etapa do projeto, todos os dados coletados come\u00e7aram a ser aplicados no novo layout. Inicialmente, os elementos primordiais do projeto (paleta de cores, fam\u00edlia tipogr\u00e1fica, estilos de bot\u00f5es e inputs etc.), foram organizados e armazenados no guia de estilo. A partir da\u00ed, foram criados os primeiros wireframes para validar as funcionalidades adequadas ao escopo do projeto com a equipe de desenvolvimento, que seria a respons\u00e1vel por dar a aprova\u00e7\u00e3o t\u00e9cnica sobre a viabilidade de tais funcionalidades.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-580","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/tgsdesigner.com\/pt_br\/wp-json\/wp\/v2\/pages\/580","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tgsdesigner.com\/pt_br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tgsdesigner.com\/pt_br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tgsdesigner.com\/pt_br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/tgsdesigner.com\/pt_br\/wp-json\/wp\/v2\/comments?post=580"}],"version-history":[{"count":228,"href":"https:\/\/tgsdesigner.com\/pt_br\/wp-json\/wp\/v2\/pages\/580\/revisions"}],"predecessor-version":[{"id":2182,"href":"https:\/\/tgsdesigner.com\/pt_br\/wp-json\/wp\/v2\/pages\/580\/revisions\/2182"}],"wp:attachment":[{"href":"https:\/\/tgsdesigner.com\/pt_br\/wp-json\/wp\/v2\/media?parent=580"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}